Anna
Bandura
Twelve years turning the first three seconds of attention into double‑digit revenue.
I build and run paid media, lifecycle, and content programs for e‑commerce, healthcare, and tech brands — from media plan to P&L, $500K+ in monthly spend at a time.
A media buyer who reads the data and a strategist who reads the room.
I'm a digital marketing leader with 12+ years scaling paid media, performance, social, search, and programmatic channels for B2C and B2B businesses — across e‑commerce, healthcare, medical aesthetics, FMCG, technology, and automotive.
Most of that time has been spent building and running high‑output media teams: media buyers, social managers, email marketers, designers, and web developers working off one shared scoreboard. I've overseen $500K+ in monthly ad spend and delivered double‑digit revenue growth by pairing data‑driven targeting with creative that actually earns the click.
I hold an MSc in Marketing from the University of London and an MSc in Finance from HSE Moscow — the finance side shows up every time a budget conversation needs to talk P&L, not just CPM.
Twelve years, four chapters.
From reputation monitoring to running a full performance department — each role compounding into the next.
- 32% YoY client revenue growth through integrated paid media and performance strategy across e‑commerce and service verticals.
- ROAS ranging 6.55×–16× with average CPA cut by 41% across Google, Meta, TikTok, and programmatic.
- Scaled lead volume by an average of 217% across multiple service‑based markets via search, paid social, and display.
- Built, supervised, and mentored an international team of 10+ specialists across paid media, social, email, creative, and web.
- Held 92% client retention while managing close to $1M in agency ARR, with full ownership of $500K+/month in spend pacing and allocation.
- Owned the brand's full social presence across Facebook, Instagram, and X — content, growth, influencer partnerships, and social commerce.
- Drove 300% follower growth across three platforms within two years through platform‑specific content strategy.
- Produced 4,000+ pieces of content generating over 200 million impressions via a high‑volume influencer program.
- Delivered a 2.3% follower‑to‑buyer conversion rate at a social CAC of just $0.03.
- Monitored and analysed online mentions and reviews at scale, enabling proactive risk mitigation and trend identification.
- Used sentiment analysis to inform social outreach and content decisions that improved brand perception over time.
- Turned organic user‑generated content and positive reviews into marketing assets, lowering content production costs.
Relocated internationally following marriage, building a life across cultures — then returned to the workforce with a broadened perspective and a sharper instinct for what travels across markets.
Strategy on top, execution underneath.
Strategic Marketing
Customer Relationship Management
Demand Generation & Growth
Budget & Commercial Management
Analytics & Insights
Leadership & Team Management
The stack behind the strategy
Advertising
Analytics & Research
CRM & Automation
Web & E‑commerce
Creative & AI
Project Management
Marketing on top of a finance foundation.
On why anyone stops scrolling at all.
Scroll‑Stopping Video Hooks: A Systematic Approach to Creating Social Media Content That Earns Attention
A practical framework for the first three seconds of short‑form video, built on cognitive psychology, behavioural economics, and attention science — turning "why people stop scrolling" from a gut feeling into a repeatable system.
ISBN 979‑8196231964
Got a budget that
needs a better story?
Whether it's a performance audit, a team to build, or a launch to scale — I'd like to hear about it.